Starting a tutoring business can be a difficult venture for anyone, but it can be even harder for those who are parents and already face numerous daily stresses. Of course, starting a tutoring business as a parent also presents unique benefits you can take advantage of. Here are 3 useful ways you can market your new venture to fellow parents at your child's school.
Get Vehicle Signage
Do you drive your child to and from school every day? If so, one of the best ways to market your tutoring business is to invest in vehicle signage. Vehicle signs can be made to fit any car and range from simple vinyl stickers to full-blown wraps that cover the whole car. A sign with your business name and contact information on it only requires one initial investment, making it a very low-cost option. Best of all, it does its job without any extra work on your part. Every time you drop your child off at school or pick them up, all the parents who are driving or walking by the school building will see your advertisement. You'll even get the benefit of passersby seeing your sign when you go shopping or run other errands.
Offer a Free Group Session
One of the best ways to get the word out about any service is to show people what it can do. Offering a free group tutoring session at your child's school is a great way to do that. Group sessions get the word out to multiple students at once without requiring too much time investment. While schools may be unwilling to let private tutoring companies solicit business on their property, they're likely to be a lot more favourable to a student's parent. If you don't yet have a relationship with your child's teachers, consider joining the school's parent-teacher organisation and get involved with activities so staff are already warmed up to you before you broach the subject of offering free group sessions. To maximise conversions from trial session attendees to regular clients, consider offering children who like the free session a coupon for a discounted tutoring package.
Befriend Parents on Social Media
Would you accept a friend request from a stranger trying to sell you something? It's unlikely. However, you're much more likely to hit 'accept' on a fellow parent from your child's school. Take advantage of this pre-existing connection by adding parents as your friends on social media. Once they're on your friends list, you can promote yourself to them by posting about your tutoring business on your own feed. Of course, it's a good idea to avoid being too 'salesy' in your posts; most parents will quickly be put off by a tutor who posts nothing but ads, coupons, and flashy sale images. Try to be more subtle in your marketing by mixing regular posts with quick success stories or free session reminders.